About Amanda

My story of mastering color, cutting and curly hair

A woman with long brown hair, smiling, wearing a black blazer, black top, and grey jeans, standing indoors in a hallway.

Helping women feel the most confident & beautiful with healthy hair

My Journey in the beauty industry began in the early 2000’s-the same year I started college. From the very beginning, I was driven by a deep curiosity and passion for mastering every aspect of hair.

As someone with thick curly and often unruly hair myself, I intimately understood the challenges many women face. Long before modern tools and techniques made it easier, I quickly became known for my ability to truly understand, transform and effortlessly shape, define and elevate curl.

Over the past 25 years, I’ve cultivated a speciality in precision cutting, customized dimensional color, bright blondes and luxury curl care and smoothing. My approach is intentional and tailored-combining advanced technique with an elevated, detail-oriented experience. Every service is designed to enhance your natural beauty while delivering polished, low maintenance results that seamlessly fit into your lifestyle.

I work with busy, high-achieving women who value looking effortlessly put together without sacrificing time. Whether you’re managing a full schedule, leading in your career, or simply love the feeling of beautiful healthy hair, my goal is to create a look that feels refined as it is wearable.

Where luxury meets ease, and your hair works beautifully for you everyday.

My story

  • A woman with long, curly blonde hair standing among green plants or trees, holding an umbrella with her left hand.

    Hair Hair Hair

    Loving doing blondes probably comes from the fact that I am a brunette, and everyone always wants what they can’t have.

  • A woman with long, wavy dark brown hair and closed eyes, wearing pearl earrings, against a plain yellow background.

    Extensions

    I started really getting into extensions after I needed them. I realized how versatile they were and how they could really change the entire look and feel of each persons confidence.

  • An organized workspace with a white keyboard, a pen, a small pink case, and sticky notes on a white desk. There is a glass of water with ice and a straw, a planner or journal, and additional stationery items on the desk.

    behind the hair

    Behind the scenes of all the beautiful hair and luxury product, is an entire entrepreneurial business. So much of my extra time is spent preparing all of my inventory for my clients, running reports, ordering hair, and color. On top of content creating. Its an entire operation that no one really sees….

  • Skyline of a city at sunset with tall skyscrapers and a mountain range in the background.

    education

    Education and evolving in this business is crucial. I spend ¼ of my business budget on education. Either online or flying to a different location, staying in hotels and learning from new creatives on how to do things differently. It keeps my spark for my craft burning.

  • A white desk with a planner open to a page titled "Goals," a gold pair of scissors, clear plastic glasses, a gold pen, a small box with white pens, a decorative gold box, and gold paper clips.

    2027: Creating a Bigger Impact

    Creating goals is important. Keeping what works for you and your hair and removing what’s no longer serving you. Evolving as your hair ages and keeping up with what needs to change. Lets make your hair goals together!

Black and white photograph of a woman with long hair covering part of her face, wearing a dark top, against a plain background. 
My principles

Healthy hair is beautiful hair, at any length..

I believe, strongly, that beautiful hair starts with healthy hair. At any length and any color. There are many ways your hair becomes unhealthy. Diet, medical issues, stress, just to name a few. I get a lot of clients who want to keep length. Which is lovely. However, showing what your hair actually looks like with a photo, typically scares people when they see what I see. Showing them what really needs to be removed and why, always starts the healthy hair journey.

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About me

Meet your hair genius!

A woman with long brown hair, wearing a black top, black blazer, and black jeans, standing against a plain light gray wall, smiling at the camera.

I grew up in the East Bay in northern CA. A small town at the time where we rode bikes, played in corn fields and felt free to roam. After high school, I moved to Sacramento for college. I got a job in a popular and busy salon as a receptionist. The owner saw something in me and became my mentor. I did an apprenticeship program with her and off I went, absorbing all that I possibly could. I loved it!!! For practice I would work on my fellow nursing classmates. Who doesn’t love practically free hair? Albeit not great free hair but free nonetheless.

view my services

250+

clients supported on their wellness journey

500+

community members in our collective

15+

stages hosted me as a keynote on holistic health

ready?

Let’s embark on your health journey TOGETHER

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